Designer/Event Partnerships

Last Edit: August 4th, 2017

I had a discussion with someone a couple of months ago about why we call those designers that we work with in blogging ‘sponsors’.  They personally disliked the term, and after speaking with them, though I can’t exactly articulate just WHY I dislike the term, I do.

When I think of it in terms of, like, Youtubers and things, most of the time, if they have a ‘sponsored’ video, or a brand deal, that entire video is devoted to that single brand/sponsor.  Or, at most, for, like, podcasts, a small handful.  Whereas we as bloggers in SL, seem to ‘collect’ ‘sponsors’, in an effort to most effectively market ourselves and the products that we receive.  If the dress I receive from Rebel Hope could be best paired with a pair of shoes found at Chapter Four, a skin from Lumae, and jewelry from Cae… then I’m going to put all of them in a post to show each product in the best light possible.

Because of this, for now, I feel like the term “Designer/Event Partnerships” has landed accurately for me to describe the relationship between myself and the designers and events that I work with.  I provide exposure here and on my Flickr in exchange for review copies to put here.  We work in partnership to promote the products.

Thank you for understanding, and sorry if I’ve rambled on and made it confusing.  Lol.  ❤


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